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Digital Marketing

Program Summary

The Digital Marketing Training Program provides a detailed under-standing about Digital Marketing concepts, strategies and imple-mentation, including planning a website, website promo-tion, email and Search Engine Optimization (SEO) and integrat-ing digital marketing with traditional marketing. This course has been designed for those who want to understand the key elements of building an effective digital marketing cam-paign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing.

Course Outline
  • Marketing Principles

  • Search Marketing

  • Search Optimization

  • Display Advertising

  • Email Marketing

  • Mobile Marketing

  • Analytics

  • Project